Do you know what SEO actually is? Well, in a nutshell, it's basically all about getting your website or blog to rank high in the SERPs. The article that looked at Home Working for Success went a long way to explaining how to make an income from the Internet by working at home once you've got the traffic showing up. So now its time to talk about ways to get that traffic to show up!
Getting your website to feature on page one of the search engines results pages, in particular Google as it generates most of the traffic, is a process known as Search Engine Optimization (SEO).
There are two sides to SEO, which are known as on-site SEO and off-site SEO.
On-site SEO involves optimising your website or blog so that when the search engine bots come calling and crawl all over your pages, they like what they see because it's easy to crawl (logical interlinking of internal pages) and it is relevant. Relevancy is all about including your main keywords that you want people to find your site with in the search engines in your content.
You should include them in the titles of articles and blog posts, in your page header and in your site header. Focusing your site on one particular theme, such as this one is focused on "work from home," is always a good idea.
This makes it easier for the search engines to place your site in their index in the most relevant place so that people will find your site.
Off-site SEO is all about getting links to your site. The more relevant links from authority sites you get, the more authority that the search engines place on your site and the higher in their index you will rise. The more authority that a link has, the more authority your site will get.
It's fairly simple, yet off-site SEO is largely ignored by most website and blog owners. That's a shame, as off-site SEO probably accounts for as much as 80% of your site's total optimization.
Did I hear that right?
Yes you did. In fact, with enough high quality links to your site, you can rank number one for your keywords and your site can look like total crap and be so un-optimised it's untrue! If you think I'm yanking your chain, just do a search on "credit cards" in Google and then look at the number one, two and three sites.
What About Content?
You'll find many sites, especially in niches like "credit cards" have very little relevant content and their pages are not particularly well optimised. What they do have, to get to the top of what has to be one of the most competitive, tough niches there is, is a boat-load of quality, authority links. Nothing else.
That doesn't mean that all niches were made equal. They are most certainly not! Most lower competition niches are actually better for using lots of great content and a strong internal linking structure to rank a site with only low numbers of inbound links.
Make Your Links Count
So if you want to get to the top of your niche, that's what you're going to have to do as well. But don't just get any old links.
The best ones come from recognized authority sites, that are relevant to your site. It is not so important nowadays to have your keywords are anchored in the links. However, just a few of them will help you to outrank a site with hundreds or even thousands of junk links, such as links from blog comments, forum profiles or even many social sites.
So think about that if you are working from home and want to do well in your online business with your website or blog. Get onto page one of the search engines and you will attract traffic that will convert into dollars.
That's about all there is to know from a high level view. The rest is just fluff!