Well, it looks like we're just going to have to go back to basics. Yep, the hard slog, which is writing content. That includes content for your own site, guest posts to other blogs, articles for submissions to article directories, directory submissions to get link backs and all that stuff.
Well just because you want to sit on your lazy backside and not go out to do a nine-to-five job, doesn't mean you don't have to work at home hard for it. So in order to exploit those "make money" keywords, it's a case of doing the leg-work and getting the back-links, getting the keyword authority, getting whatever you have to do to get up high in the SERPs for your keyword.
Aim for Multiple Keyword Ranking
Now that doesn't mean you have to rank for only one keyword. Now in actual fact, to aim for that would be silly especially if you are targeting a highly competitive niche. Better to find lots of long tail keywords that are all related to that niche and target them all.
That way you stand at least a snowball's chance in hell of getting somewhere, bit by bit. You get to rank high for one long tail keyword, then another and another until eventually your main keyword presence rises along with them.
What Are People Doing?
More and more people are getting fed up with their day jobs and wondering to themselves if they can work at home and earn some decent money these days. Many people actually quit their jobs and have a go at the working from home ethic.
While many of them will fail completely and end up back in another dead end job someplace, others will soldier on with their work at home dream. They will stay on course and keep with the main plot.
Some will have taken their theories one step further by including their main keywords in the search terms they are chasing. Others will play it smart and go for the long tail version that contains their main keywords. This is only a guess here, but it might (or might not) leverage their eventual ranking for the keywords that they are really after.
But at the end of the day, as long as those keywords are valid search terms albeit with a few extra words added, then a lot of people may show up as visitors to their site. It makes you wonder if by using this basic seo strategy and scaling it up folks really can work at their dream from home and make real money online, which of course they can as long as they are prepared to put in the work to achieve it.
Doing it for This Site
Ok, that's all for this post on blogs, web hosting and optimizing. As you may be able to guess, I'm concentrating on getting content into this section of the site. With good reason, because more than anything else I intend to do what is necessary to start ranking these pages for some of the long tails that could return a profit for the work put in creating it.
Just any old content won't really win any favors with the search engines these days. It has to be well written as well as provide good, useful information that will justify the search engines ranking it in the index with lots of relevant content.