Home Working for Success

In a previous article here at, I said I was going to expand on the point of getting your blogs ranked in the search engines and how to do that. Well, here goes...

If that wasn't enough, you also have to be thinking about keywords. What? These are the terms that people are going to key into search engines in order to find your site. Here's a timely tip.


There are too many people doing the same thing and to get anywhere, you will have your work cut out for you, so it's better to avoid that one for starters and concentrate on keywords that are less competitive.

What Do People Want or Need?

work at home successTake a product that people are likely to buy online, or a service that people are likely to search for. That will include just about anything that people are going to want or to need. Where there is a need, there will be websites providing a solution or in some way filling that need.

Then look at the competition. Are there millions of competing sites for that keyword phrase? Or are there just a couple of hundred thousand? The lower the number of competing sites, the better chance you have of competing yourself.

Start Building a Site or Blog

The next thing you need to do is to create your main blog or static website targeting this niche. Write your posts/articles with originality and include a liberal smattering of your main keyword as well as some longer related keywords (known as long tail keywords).

If you are unsure what that means, here's a pretty graphic example: Say you decided to target the finance niche (this is not really recommended as it is also highly competitive). If your main keyword is "Refinancing Credit" then you could also look at similar terms, such as "refinancing home credit" "refinancing personal credit" etc.

Build More Sites

Then create several similar blogs on more general aspects of finance and write posts that contain a link to your main site. Now here'show things have changed over the years. The old way (prior to 2012) was to make sure the link is anchored, not just linking to the url of your main site, but include the keywords in the anchor text of your link.

Nowadays, you need to turn that on its head!

Advances in search algorithms means it can actually harm your site if you have too many inbound links with all the same keyword anchor. It is much better to go after the bulk of your inbound links that are just a naked url, or generic term such as "click here".

This is important in the nth degree! This will improve your main site's chances of rising in the SERPs because it will be building authority for itself.

Without the keyword anchor, you might think that you will not pass on authority for the keyword, but there is a better way to do this now. Make sure the article your link is embedded in is highly relevant to your site's niche and ensure you surround the bare link with your keywords in text.

This is important that you do so. Because the algo reads the immediate text associated with a link (and not just the anchor) and if it is relevant, it will levy more authority weight to the link.

Ranking Takes Longer than It Used To

Ranking a site for certain keywords will take time, granted, because the search engines and in particular Google are quite slow at counting inbound links for a site. But it will happen and when it does, your site will have authority enough to launch it to wards the front page of the search results, which is where you want to be in order to attract sufficient traffic to make the money you intend making from your main site.

This is just one way to make money online from your efforts, but it can be straightforward and doable. The process may be a long difficult one, but once you get past the initial setting up and promoting stages, the rewards will start to be reaped if you've done your work properly.

Isn't that worth going the extra mile for? I think so!